Dr. Rohit Aggarwal - Founder and Chairman

Dr. Rohit Aggarwal has received his Ph.D. in Management Information Systems from the University of Connecticut and is currently an Assistant Professor at the University of Utah. Being born and brought up in a family of businessmen, Rohit had worked in his family business ever since he was young and had the experience of managing a large workforce.

Rohit also loves to be an academician. Rohit's research areas include studying the avenues and challenges posed by electronic word of mouth on businesses. His research helps firms and institutional investors in understanding the value of eWOM and the ways to better utilize eWOM. He is also interested in investigating reputation mechanism design, and online agent design facilitating bidding for an online products/services exchange platform. He is strong in econometric modeling and has good knowledge of game theory and mathematical programming.

Rohit teaches courses such as E-Commerce, Web-Applications, Emerging Web Technologies & Strategies, to MBA and undergraduate students.

Dr. Randall Boyle - Co-Founder and CEO

Dr. Randall Boyle received his Ph.D. in Management Information Systems from Florida State University and is currently an Associate Professor at the University of Utah. His research areas include deception detection in computer-mediated environments, the effects of IT on cognitive biases, the effects of IT on knowledge workers, and e-commerce. He has published in journals such as Journal of Management Information Systems, International Journal of E-Collaboration, and Journal of International Technology and Information Management.

Dr. Boyle has received the college teaching award at the University of Alabama in Huntsville, the Marvin J. Ashton Excellence in Teaching Award, and the Excellence in Education Award at the University of Utah. He has taught a variety of classes including Information Security, Network Defense and Countermeasures, Telecommunications, Systems Analysis and Design, Decision Support Systems, Web Servers, and Introductory MIS courses.

Dr. Boyle is currently Director of the Master of Science in Information Systems (MSIS) program, David Eccles School of Business, at the University of Utah.

Dr. Param Vir Singh - Advisor

Dr. Param Vir Singh received his Ph.D. in Business Administration from the University of Washington and is currently an Assistant Professor at the Carnegie Mellon University. Param's research interests focus on the causes and consequences of online social relationships. With respect to causes, he investigates how individual incentives, demography, and homophily affect the formation of network ties. From a consequence perspective, he investigates how social relationships affect economic outcomes (performance, adoption and diffusion of products, practices, and information) over and above the economic drivers. He particularly focuses on the design of the online systems for achieving the preferred social network structure as well as the economic outcome.

Param also builds structural models of knowledge worker learning to understand their productivity dynamics. In this area, he develops tools and techniques to determine the different regimes (low vs. high productivity for knowledge workers) and finding out ways of switching workers from a lower to a higher regime.

Dr. Nitin Aggarwal - Advisor

Dr. Nitin Aggarwal received his Ph.D. in Management Information Systems from the Texas Tech University and is currently an Assistant Professor at the San Jose State University. His research areas include technology standardization, intellectual property issues in technology development, economics of standards, and transaction cost of technology development.